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Communication, Editorial
& Marketing Design
1.
OIKOCREDIT ANNUAL IMPACT REPORT
2024
Oikocredit is a social impact investor that provides funding to organizations improving lives and communities, focusing on financial inclusion, agriculture, and renewable energy.
I was assigned with creating a proposal for designing the layout of internal pages and the cover of the Annual Impact Report.
For this assignment, my goal was to maintain consistency with the 2024 Impact Report while introducing subtle yet effective design elements to enhance readability and visual appeal.
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When designing the inner pages, I closely referred to the layout of the previous year’s report, ensuring that the new design followed the provided guidelines and maintained the overall structure.
My focus was on making optimal use of the space, ensuring text and visuals were presented in a clear, organized manner.
Text hierarchy played a critical role in this process, allowing key information to stand out while ensuring smooth readability throughout.
For the percentage visuals, I created sleek, elegant charts that effectively communicated data without overwhelming the reader.
The charts were designed to be informative yet understated, harmonizing with the overall layout rather than drawing too much attention.
Given that the four percentages total 100%, the charts are designed at specific angles so that, when placed together, they form a perfect circle. The result is a set of visuals that support the content, enhancing its clarity and impact without overshadowing the text.
For the cover, I took a more creative approach. I designed two variations to offer options, each with its own distinct feel.
The first cover design incorporates the shape of one of the percentage charts I created, using it as a dynamic frame for the cover photo. This not only ties the design to the internal charts but also adds a sense of cohesion between the cover and the inner content. The use of this shape creates a modern and engaging visual that immediately draws attention.
The second cover design is a more generic yet playful variation, using abstract shapes to add an element of fun and creativity.While it diverges from the previous year’s cover layout, the intention here was to make the cover more appealing and visually stimulating.
This approach brings a fresh, contemporary feel to the report while remaining professional and on-brand.
2.
AHREFS
2024
Given the task to describe the Free SEO Tools available from Ahrefs without requiring an account, intended for distribution at conferences, this is the result I developed, keeping it on brand with Ahrefs's visual identity, which is tech-oriented yet playful.
The supportive illustrations and icons were included to resemble the fun elements and icons Ahrefs uses in their communication
To keep the brand recognizable, I added a cursive typeface combined with a grotesque one, a combination that is part of Ahrefs' unique identity.
3.
SHOT GUM
2016
This project's brief was to create a graphic identity and communication for Shot Gum, a bubble gum contest, in which the contestants competed for the biggest balloon. I was able do create a fun language by using colors that we associate to chewing gums and all of the candy universe, in order to reflect what the brand represents: a fun and attractive event.
The core design of the poster is based on a compostion I made using real chewing gums and colored cardboard and then photographed.
The final touches were added digitally, incorporating typography and small illustrational touches.
4.
RE-WINE
2016
This project consisted in creating a poster and visual identify for a collective exhibition of the entries for a contest on the re-branding of established wine labels.
The use of juxtaposition of photography and hand-written elements communicates the idea of a draft, as if one is witnessing the very process of reimagining these wine brands.
5.
COMUNICAR DESIGN
2016
Visual identity for the annual design event Comunicar Design, made in collaboration with a team of designers.
The central theme of this 13th edition of the event revolved around the harmonious coexistence of the organic and the rational, so our task was to craft a visual identity that would reflect this intriguing theme.
Our approach blended the organic and rational elements of the theme into a cohesive whole. We harnessed the power of collages to create a unique representation of the number "13," which served as a focal point for the event's branding. This fusion of organic and non-organic forms symbolized the dynamic interplay between nature and human ingenuity.
The design team meticulously curated and composed visual elements, textures, and colors to convey the message of symbiosis and creativity. The resulting visual identity not only embodied the theme but also evoked a sense of wonder and curiosity, inviting participants to explore the intersection of the organic and the rational.
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